Thursday, 30 July 2009

Brown can win the election. Or can he?

Gordon Brown can still win the next election. However, my confidence has been slightly shattered this morning as it emerges that Mark Penn, Hillary Clinton's woeful Chief Strategist and CEO of PR firm Burson-Marstellar, has predicted the same. He famously came up with the dumb 'inevitability' strategy for Hillary Clinton and was completely out-manoeuvred by the Obama campaign.

Here is an analysis from Portfolio magazine of his performance. It comes to the conclusion that he failed to spot the right micro-trends in the election of last year. Ironic, given that his famous book is about micro-trends. I wrote about this over a year ago. Mark Penn's political instincts are not needed here.

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