Wednesday, 22 April 2009

Coca-Cola saves lives?

When at the G20 Summit I had the pleasure of meeting Simon Berry of ColaLife, who is a bit like the sort of dad who spends a lot of time in a shed inventing strange gadgets with nothing more than wire and egg cartons. Only, his invention is not a Wallace-esque kettle boiler or mechanical TV remote control.

It is an ingenious idea that uses one of the most comprehensive global distribution networks to deliver life saving medicines. Are we talking UPS or Fed Ex? Could they get to small village in Tanzania? Perhaps not. But Coca Cola could. And that is Simon's concept: to use Coke's distribution network to get essential medicines to the needy using nothing more than a cardboard insert that slips between the bottles (above). In fairness the insert might be made out of used egg cartons and made in a shed.

The idea is a stroke of genius. And here is a video on what it's all about:

Now Coke has expressed serious interest in the idea and it seems that they will trial it this year. All very exciting stuff and I wish Simon the very best of luck. Looking forward to hearing how it works out.

1 comment:

  1. Hi Anthony

    Thanks for bringing this to the attention of your readers.

    It's been a hell of a day . . . more comments that ever on the ColaLife blog and twitter went mad too and that's where the BBC picked up the news and so this afternoon Euan (from Coca-Cola) and I were together again being interviewed by Chris Vallance from the iPM team. The interview will go out later in the week.

    I will keep you posted on the ColaLife blog.

    Thanks everyone.