Maybe the PoliticsHome strategy by a committee of 100 experts methodology is flawed. But I don't think that's a winning strategy at all.
Ken's personality (and, let's be honest, his flaws) means that any attempt to project himself as boring, straight down the line corporate boss will unravel fairly quickly. If he is drawing attention to Boris Johnson's colourful personality at the same time it will only make his new persona seem even stranger and could well benefit his opponent. By giving jobs to the Green and Lib Dem candidates he would look weak, desperate, and like he was running out of ideas. Brian Paddick has already said that he wouldn't take up a job offer from Ken anyway. And who exactly do the experts think is knocking the doors day after day for Ken if it's not Labour activists?
Ken can win. He was head and shoulders above the other two candidates in the Newsnight debate last night.
But the way he can guarantee victory is lifting the weight of the world off his shoulders, showing a bit of his natural charm once more, look comfortable in the role and take on his opponents on the policy.
More than that, he needs to articulate just how important the role of London Mayor is from the perspective of security, the environment, transport, the economy, affordable housing, London's international prestige, and to give a focus to major occasions such as the 2012 Olympic games. It is a major role that requires a talented and competent political heavyweight. He doesn't need to attack Boris other than on the policy. If he articulates just how important the role is then people will quickly shy away from the blundering, stuttering, incoherent Boris Johnson no matter how much they may find him amusing.
In the last four years, Ken has contended with suicide attacks on London, the collapse of one the major tube operators, and has won the Olympic games while contributing to the creation of a mesmerisingly brilliant international city. That is a very strong record. That's his pitch. Warts and all, he is the man for the job.
There, a post about London and I didn't use the word 'vibrant' once. A first in modern journalism.
Postscript: Ken manages to avoid calling London 'vibrant' as well. This broadcast is just the sort of stuff that's needed. Needs to develop the 'what could go wrong' line a bit more but the right tone: positive, personal, and clear.
Postscript 2: Steve Richards' thoughts in The Indy this morning are worth a read.